Every individual’s passions, interests, and tastes are unique; and so are their health care needs. Personalised care allows professionals to meet patient-specific needs, improving the quality of care, and its outcomes for patients. Furthermore, personalising care represents an efficient and cost-effective healthcare solution to many problems facing patients (Bergmo et al., 2015). Successful treatment and patient satisfaction not only depend on the actual health outcomes but also on the emotional and psychological aspects…